Distribution of foodbank Real Easter Eggs begins
More than 700 Easter Eggs have been donated to foodbanks by churches from across the UK, including here in our diocese.
The donation scheme, run by the Meaningful Chocolate Company, allows donors to purchase a discounted Real Easter Egg online for delivery to foodbanks, including Trussell Trust distribution centres. Distribution of the eggs began in early April.
David McDonald, manager of a Trussell foodbank which received some of the eggs, said:
"The Trussell Trust is a Christian organisation and at the most special time in the Christian calendar we are delighted to be able to carry the Easter message in such a tasty way to the people who need our help. Our visitors come from every walk of life and all faiths and none but everyone loves chocolate eggs.
"One third of the food we give out is for children and we feel that it is important that struggling parents are able to give their youngsters a treat."
Out of the 80 million chocolate Easter eggs sold each year in the UK, The Real Easter Egg is the first and only Fairtrade chocolate Easter egg with a copy of the Easter story in the box.
Launched in 2010, more than a million Real Easter Eggs have been sold with 750,000 of these sent through the post directly to churches and schools. The success of the Real Easter Egg has meant that key parts of the production of Fairtrade chocolate has moved to the UK. Over £275,000 has been raised from sales for charitable causes.
In 2013 it was voted the UK's favourite Fairtrade Easter Egg.
To donate an egg to a food bank, visit www.realeasteregg.co.uk The eggs can also be purchased in Tesco, Morrisons, Waitrose and ASDA.
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